About
I don't really fit into one box.
I started with music. Then came design, video, websites, marketing, AI. Somewhere along the way I stopped trying to decide which one I was supposed to pick — turns out I like the overlap.
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Years experience
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Pieces delivered
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Clients
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Core disciplines
01 —How I tend to work.
01 / Make
I like making things.
Design, covers, video, music, visual systems, motion — whatever the project calls for. I like getting into the details and making sure the final thing feels considered.
02 / Build
I like being involved in the whole thing.
Websites, landing pages, digital products, AI workflows — taking an idea from the first thought through to something you can actually use. Sometimes that means design. Sometimes it means code. Usually, it's both.
03 / Figure it out
We don't have to know the answer yet.
Bring me the idea, the problem, the rough direction or just a feeling that something could be better. We'll talk it through, figure out what it needs, and work from there.
02 — The common thread
Making it
isn't the whole job.
I don't just like making the thing. I like figuring out what the thing needs to do.
A visual identity
is NOT just a logo
A website
is NOT just a collection of pages
A video
is NOT just a sequence of clips
There's always something underneath it.
The questions underneath
What is this supposed to feel like?
Who is it for?
Why should anyone care?
What happens when it leaves the screen?
Sometimes the answer is design. Sometimes it's music. Sometimes it's code. Sometimes it's starting over.
Finding the link between them is where I thrive.