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Spec Ad — 2025
Yeat — ADL.
A concept production for Yeat's ADL — fashion pieces designed for the rollout, made before the album ever came out.
No brief, no client — just the record's world, imagined as something you could wear. Twelve pieces later it became ADL Lab: a fictional archive collection built to match the rollout.
01
The idea
World · Palette
ADL hadn't dropped yet. The snippets and the aesthetic around it already felt like a world — dark, coded, somewhere between sport and streetwear.
So the question was simple: if this album had a merch line on day one, what would it look like? I built a fictional archive collection based on the record's tonal palette.
02
The pieces
12 objects — drop 001 · adl lab archive
