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Entry 05 / 9
Website — Case Study
ThePoolHeater.
An affiliate site for pool heating technology — technical specs translated into clean, trustworthy product pages.
High-ticket product, considered buyers. The site had to answer every technical question before the buy — not after.
- Client
- ThePoolHeater
- Year
- 2022
- Role
- Design, Dev
- Stack
- WordPress
- Scope
- Affiliate
- Status
- Live
Site preview
thepoolheater
thepoolheater — shop
01
The brief
Technical · Trust
Started from what customers actually ask before buying — sizing, output, installation. The answers became the structure: a custom calculator and product pages that do the explaining.
